5:03 PM (GMT+1), Jan 17, 2026
At first it's very much about the gear: you get excited about the new camera, the new lens and then when you get to work with them, it feels like magic.
That initial curiosity gave you skills and those skills gave you money. But somewhere along the way, the magic got lost. And no new gear can bring it back.
Meanwhile, you're just churning videos that nobody truly cares about. Least of all you.
You know you've got stories to tell. If only they would let you make the work that shows your true potential. Films that mean something to their audience.
Telling stories that move your audience and create real, measurable value for your client.
Let us teach you how to find, create and sell those stories and make films that are just…Magic.
The core course is 2+ hours across 7 modules, watch in one sitting or spread over a week. Real value comes from applying the frameworks to your projects. Most students revisit modules repeatedly; treat it as a reference tool.
Hey there, I'm Jasper.
Founder of 1Camera and Filmastery.
I'm a filmmaker with a psychology degree.
I cry easily and I'm not afraid to say it: I love watching stories that move me.
That's the nr 1 reason I've been making emotionally impactful films for over 15 years.
Reason nr 2 however, is that science has proven that feel good stories make audiences trust and feel connected to our clients and that creates MASSIVE business value for them!
Demonstrating that value is how you sell your projects at the right price (6 figures).
This course teaches you our method of creating 6-figure storytelling value, step by step!
The same method that got our work featured in Robert McKee's book, Storynomics.
Learning to find and tell stories like this has changed my business, and my life.
Course Journey
Achmea, the largest Dutch insurer, lacked recognition for its corporate brand. As a cooperative, it aimed to win hearts with stories of community spirit.
The US Farmers & Ranchers Alliance wanted to prove farmers can be climate superheroes. We crafted an authentic tale of a farmer seeking purpose and explaining his choices to future children.
Dutch science company DSM sought a stronger reputation, so we highlighted its sustainability and innovation through a heartfelt ode to scientists worldwide.
Canon Medical Systems aimed to grow its lesser-known reputation by spotlighting a doctor who relies on them. We pursued a story where reliability matters most—under life-or-death pressure.
An award-winning film production company in Amsterdam, specialised in corporate film
"There are lectures, and then there are lectures that move you so deeply that you see the world through different eyes afterwards"
Head of Content Team
Volkswagen Global Communications
"Jasper Claus combines the soul of a storyteller with the mind of a scientist. The surprising result: presentations full of magic that show how, as a marketer, you can do more than just send a message—you can truly move people"
Team Manager Communications
Inter IKEA Group
"Jasper gave a great storytelling presentation to our MBA students: a beautiful story with a clear message. The students were very enthusiastic, which was clearly noticeable by the number of questions"
Director
Amsterdam School of Business
"Jasper's session was not only engaging but also incredibly thought-provoking. The way he highlighted the power of storytelling in shaping narratives and connecting with audiences truly resonated with our team. It sparked some great conversations and reflections that we'll carry forward in our work."
Chief Public Affairs
Coca-Cola Europacific Partners
The complete 1Camera Storytelling Framework (7 modules)
Proprietary frameworks used by Coca-Cola, Heineken, Microsoft, and more
Direct access to senior mentors with 20+ years experience
A community of video creators who love storytelling and hate AI slop
